Target Market Alignment: Prior to forming the story from the customer’s experience, we take time to understand your target audience. By analyzing key factors such as their challenges, preferences, aspirations, and even their resistance points, we attain a comprehensive understanding of what resonates with them.

Whether it’s an issue your product or service solves, a benefit that fulfills a deep-seated desire, or a transformation that mirrors their own goals, we ensure these align with your target audience’s needs and wants. This way, the story is not just a testimonial, but a relatable narrative that speaks directly to potential customers. Ultimately, the strategy is to position the customer’s transformative journey as a model experience for future prospects. 

Customer Interview: This is the first phase of our process. We have a conversation with your customer, either by phone or video conference. With your permission, we discuss their experiences with your business, products and services. During the interview, we strive to capture the essence of their experiences, their struggles prior to using your product or service, the changes they observed, and the key benefits they derived. This conversation is critical to unearthing authentic reactions and responses.

Transcription and Story Formation: After the interview, we transcribe the conversation. This transcript forms the backbone of the story we want to tell. We structure the narrative coherently, highlighting the key phases – the before, the transformation, and the after – ensuring to underscore your product/service as a pivotal catalyst for change. As we transcribe the customer’s experience, we mesh these insights into the storytelling process. This way, we highlight elements of the customer story that ring true to your target market’s expectations. From the transcript, we formulate a written testimonial that can be used in its entirety or as short soundbites on social media, websites, email footers and product videos.

Script Creation: With a structured narrative ready, we create a video script that transforms the narrataive into an engaging story. The script marries the client’s experience with the needs and desires of your target audience.

Production: Once the script is finalized, we advance into video production. Our creative team incorporates visually engaging graphics, typography, film footage, images authentic sounding AI voices that amplify the story’s impact.

Post-Production and Video Editing: The video then enters the final, crucial stage – editing. Our skilled editing team adds relevant sound effects, background music, voice-overs, and undertakes necessary video edits to ensure a seamless and engaging flow. The video, at this stage, manifests as an extension of your brand, echoing the persuasive power of the testimonial.

Delivery: After it’s polished and perfected, we deliver a testimonial video that demonstrates your brand’s credibility and customer experience.